The Magic of Order Entry and Onboarding in Your Workflow!
Continuing our adventure through the wilds of workflow, the next stop is that messy process of codifying the order and getting it on board so that it can move almost seamlessly through your production workflow. We look at this process as part of Job Entry and Management when we are working on our forecasts. It […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
Four Love Letters to the Printing Press, from Historical Figures
Love Letter #1 – From a Monastic Scribe in the Middle Ages Dear Printing Press, A lot of people might think that I’d be mad at you, what with you putting me out of a job and all, but I’m going to tell you the God’s honest truth. Working from dusk til dawn 6 days […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
Quiet Paper Still Makes Noise in the Market
If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look for myself first. My uncredited guest appearances in the photographs of my wider digital “photo-footprint” are likely to stay beyond my vanity-driven review. I do the same thing […]
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
What an Arcade Game Can Teach Us About Printing Sales
Remember Pole Position, the popular video arcade game of the 1980s? I loved it. Amazingly, the things I learned while playing helped me in the print sales world. Pole Position is a classic auto racing game. You have to be able to predict and control the timing and placement of other cars on the track. […]
You Can’t Go Wrong With A Printed Greeting Card
Don’t you just love-love-love printed greeting cards on cool paper? One of the things I love is about greeting cards is that someone else has created the design, thought up the message, chosen the paper, and printed it. Yes, blank cards and the cards you design and print yourself are wonderful, don’t get me wrong. […]
Personalized Product Marketing: What’s In A Name?
I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc. Even Henry VIII had his current wife’s […]