Sappi Announces European Price Increase for Specialty Products
Sappi Fine Paper Europe said that it will increase prices for its specialty products in European and overeseas markets by 8% for deliveries as of November 1. The increase follows an earlier one by Sappi this year as demand for specialty products remains strong. “Our first price rise has barely compensated for the extraordinary cost […]
5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
GASC honors ‘Positively Print’ award recipients
The Graphic Arts Show Company (GASC) recognized the “Positively Print” award recipients at a ceremony following the Executive Outlook Conference preceding Graph Expo. Intended to spotlight promotional efforts centered on the effectiveness of print, Positively Print entries could be produced in any media, as long as the focus was on print targeting print buyers, print […]
Free Webinar: Make Sustainable Printing Your Competitive Advantage
Canon and HOW magazine are joining together to offer the free webinar “Make Sustainable Printing Your Competitive Advantage.” Date: Tuesday, October 12 Time: 3:00 p.m. ET/12:00 p.m. PT Duration: 1 hour Presenters: Don Carli and Hans Wegner Green is much more than a color to today’s creative professionals. It’s an expectation, driven by a sincere […]
Will technology kill book publishing? Not even close.
Today, it is not uncommon to hear predictions that the names of the great publishing houses will soon fall from the covers of books to the footnotes of self-published history tomes. Casual observers could be forgiven for thinking this way based on headlines on the e-reading revolution. First, Amazon announced that its e-book sales topped […]
Digital vs. Print: Have We Reached a Tipping Point?
By Doc | October 5, 2010 Doc believes in all things digital, but he also believes in the power of print. So I keep my eye on market trends but greet those predicting the end of print with a healthy dose of skepticism. Print is still a dominant communication vehicle and will be for some […]
Government launches council newspaper consultation in UK
The coalition government has backed publishers’ complaints about council-run newspapers. Publishers have complained that, in some instances, council newspapers are being run as rivals to local newspapers, taking away advertising revenue in the process. Secretary of state for communities and local government Eric Pickles will put forward proposals to curb council titles, launching a consultation on […]
Graph Expo Opens! by Richard Romano
By Richard Romano on October 3rd, 2010 “The industry sure has changed in your lifetime,” Jim Olsen said to me as we walked through the aisles at Graph Expo this afternoon. “And it sure has changed in my lifetime.” Jim got his start in the industry at Williams Press, back when magazines were printed on letterpress […]
Top 12 Technologies Most Critical to Printers Survival
CHICAGO—Oct. 2, 2010—What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? These are some of the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2010, the year’s largest graphic communications exhibition and conference […]
Do I Have the Right Equipment?
By Howie Fenton on October 1st, 2010 As I write this, I am preparing for the Graph Expo Show. One of the questions I hear all the time at shows is, “do we have the right equipment?” Like so many questions it seems simple, but like so many answers it is much more complex. If […]
US POSTAL PRICE HIKE STAMPED OUT!
Postal regulators Thursday denied requests by the U.S. Postal Service to raise postage rates in January beyond the rate of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not the recent recession. The Postal Service in July requested the right to raise postage rates on first-class […]
