Greener Printing for Authentic Marketing Communications
Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive […]
E-readers encourage MORE book buying & reading
Few Americans use electronic reading devices, but those consumers who have embraced digital reading tend to read more often than when their eyes were gliding over printed pages, suggest survey data from Harris Interactive Inc., a market research firm. Harris based its findings on an online survey of 2,775 adults conducted from Aug. 9 to […]
150 ‘Must Read’ QR Code Stories of 2010
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of […]
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted me to go back to the research into the Lessons […]
Please print this blog post to ensure the paper industry grows more trees
The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful […]
Newspaper Group Offers a Guarantee to Marketers
NEWSPAPERS are joining media like television and magazines in guaranteeing some results for advertisers. Image by Getty Images via @daylife The Newspaper National Network, which is owned by 25 major newspaper publishers and the Newspaper Association of America, will offer a deal to national marketers that sell packaged goods like health and beauty aids, food, […]
Do Animated eBooks Have a Future?
Recently we’ve been exploring how the book industry is adjusting to electronic books. There are pros and cons to eBooks, but regardless the industry is moving to digital formats fast – even to the point of the Oxford English Dictionary considering not publishing another print edition. Some book publishers aren’t just adjusting to eBooks, they’re […]
31 Small Business Tax Deductions For Home & Office
Since deducting expenses from your top-line revenues reduces your tax burden, it’s easy to be too aggressive in claiming them. However, not deducting all that you are allowed leaves money on table. Use the following checklist of rules to reduce your taxable income as much as legally possible. (Note: Due to the complexity of tax laws, […]
Poll: Public is not convinced by green marketing
The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey […]
Transactis uses transpromo to win £3M Avis Europe contract
Data insight and document solutions specialist Transactis has employed the digital technology of its InfoPrint printer set-up to help it secure a £3m contract with car hire firm Avis Europe. The Whiston, Merseyside-based company has migrated the production of the company’sinvoice and statements from a pre-printed cutsheet to a continuous-feed operation. By using its InfoPrint 5000 […]
Marketers brace for paper cost increase
Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. Marketers say volatility in the paper market in recent years, due to economic instability, has made it difficult for them to project costs from one year to the next. Many […]
US Tax Rules You Should Know About for 2011
There is an enormous amount of uncertainty about federal taxes for 2010 and 2011. Will proposed tax cuts, such as 50 percent bonus depreciation on equipment purchases, an extension of the research credit, and an increase in the deduction for startup cost for small businesses be enacted this year? Will the Bush tax cuts expire […]
