News Corp. plans national newspaper for tablet computers and cellphones
Image via CrunchBase News Corp. Chief Executive Rupert Murdoch is embarking on an ambitious plan for a new national digital newspaper to be distributed exclusively as paid content for tablet computers such as Apple Inc.’s iPad and mobile phones. The initiative, which would directly compete with the New York Times, USA Today and other national […]
Paul Castain: 247 Billion Emails & 6 Ways To Rethink Them!
According to the latest report from Radicati Group, there are 247 billion emails sent worldwide each day. That number will more than double to 507 billion by 2013! My initial response to those findings were “OK, but how many of those emails are those stupid poems about butterflies that if you don’t forward it to […]
Magazines stretch into new frontiers
The latest ABC figures tell a story of decline across some sectors but success in other areas. While the numbers are still a useful trading tool for the industry the health of a brand is about much more than a set of circulation figures every six months. Some publishers and media commentators think that magazine […]
Smart practices for b-to-b newsletters
Prioritizing content is often an afterthought for too many business-to-business marketers, including in their e-mail marketing. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from MarketingSherpa,” content relevancy was named the No. 1 challenge for e-mail marketers — especially b-to-b marketers. Unfortunately, too much time is spent on logistics and planning while content […]
Report claims DM brings in a third of sales to retail sector
The Direct Marketing Association (DMA) has released its first Value of DM report, revealing that direct marketing contributed more than a third of sales to the retail sector in 2009. The report, which polled 412 companies engaged in DM across a number of sectors, found that £102bn of the retail industry’s £285bn revenues last year […]
This print is dead mantra is lazy thinking
The rise of e-readers and tablet computers inevitably leads to questions of whether print is on its way out. Magazines bear the brunt of this speculation, with many mainstream titles’ circulations falling. The most common argument regarding the future of print magazines is that readers would prefer to consume what they currently offer electronically. This […]
Pat Conroy and the e-book future
Pat Conroy says he knows so little about e-books that he didn’t realize his work could be downloaded until a fan showed him during a recent promotional tour. “I was at a signing in Georgia, and a guy came up to me with a Kindle and he pressed a button and there it was, my […]
Zoho CRM for BlackBerry: Bread and Butter
Zoho’s CRM app for BlackBerry gives users the standard functionality in Zoho, optimized for the mobile environment. Users are presented with six modules: leads, contacts, accounts, potentials, task management and events. The same functionality applies to each module — that is, users can view, create, edit and search across all of them. Zoho is poised, […]
Assess Security of Cloud Computing Apps
New research finds that while cloud computing services are being widely adopted, more than 50 percent of IT professionals surveyed say their organization isn’t aware of all the cloud services employees are using — and few were evaluated for security before use. The rapid-fire adoption of cloud computing might offer real advantages for small and […]
Eight Success Criteria for Facebook Marketing
Facebook marketing seems to be somewhat of an enigma when it comes to businesses wanting to use it to reach out to their customers. Not surprising, there are plenty of pundits out there with blog posts and commentary that focus on how you and your business should execute a Facebook marketing strategy and most social […]
AIMCAL Fall Technical Conference Focuses on Innovations in Coating/Laminating and Vacuum Web Coating — Packaging and Converting ESSENTIALS
The Association of Industrial Metallizers, Coaters and Laminators (AIMCAL) will host its annual Fall Technical Conference and 24th International Conference on Vacuum Web Coating, October 17-20, 2010, at the Myrtle Beach Marriott Resort & Spa at Grande Dunes in Myrtle Beach, South Carolina, The dual-track schedule devoted to Coating/Laminating and Vacuum Web Coating opens and […]
SaaS: As the Cloud Shapes B2B, B2B Shapes the Cloud
As more services, applications, and data are developed for — and delivered via — cloud models, how do business-to-business (B2B) commerce and procurement adapt? Or, perhaps we have the cart in front of the horse. Are the new requirements and expectations of modern, global business processes, in fact, driving the demand for IT solutions that […]
