Binding Industries of America Announces Product of Excellence Winners
The Binding Industries Association (BIA) has announced the 2010 Product of Excellence Awards (POE) winners. From around the world, binding companies submitted their finest and technically flawless work to the competition. The POE award is considered by many to be the highest honors in the binding industry and winners are acknowledged as a shining example […]
Making the most of local search marketing: A guide for local businesses
Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device. According to Google Inside Adwords, Google’s official blog for news, information and tips on AdWords, one in three […]
PIA Color Management Conference, December 5-7th 2010
Make plans now to attend the 12th annual Color Management Conference. This is the conference for beginners and experts alike bringing together the who’s who of the color management industry. For years, the Printing Industries of America’s Color Management Conference has provided attendees the best advice on how to select the right technology and learn best […]
The Paper Life Cycle Project
The Paper Life Cycle project is a multi-stakeholder initiative that provides key environmental information about the sourcing, production, use and end of life of paper so that buyers of paper and fiber-based products can make better-informed, more sustainable purchasing decisions. This online resource promotes greater understanding of the key issues throughout the paper supply chain, […]
Printers Becoming Media Advisors to Print Buyers is a Growth Opportunity
By Margie Dana for PIWorld.com… Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print […]
Email marketing 'primary driver' for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that […]
Post office announces 2-cent rate increase
WASHINGTON – The post office wants to increase the price of a stamp by 2 cents to 46 cents starting in January. The agency has been battered by massive losses and declining mail volume and faces a financial crisis. Postal officials announced a wide-ranging series of proposed price increases Tuesday, averaging about 5 percent, and […]
The World’s First 100% Variable Magazine
One of the great benefits of managing an award competition like the Best-of-the-Best Program is seeing the great variety of work that is constantly being created by our customers. All submissions are unique in their own right; varying in target audience, intent, output, and effectiveness. I’ve always found great intrigue in reading the story behind […]
8 Best Practices for Collecting Data from Social Networks
Stick it in a histogram or plop it in a pie chart, data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. That might be due to the fact that the psychographic data on those networks involves a […]
Which social networks are right for your business?
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities. A quick […]
Expanding the Definition of Print from m-Bossed
For those outside of the printing industry, the definition of printing is limited to books, newspapers, and magazines. Perhaps that is why many outside of this 200 billion dollar industry perceive it as a dying breed at the hands of the digital executioner. Few realize the impact of print in our daily lives, so let’s […]
Understanding the New FSC Labels
The June PaperSpecs Webinar “Understanding the New FSC Labels” could have been called “Everything You Wanted to Know about the New FSC Labels But Were Afraid to Ask” except that attendees weren’t afraid to ask anything! Guest speaker Monika Patel, FSC Canada’s program officer served up answers to your biggest concerns about the new labeling […]
