Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
Conference Tracks for Xplor 2011 – The Breakdown
Pat McGrew M-EDP, CMP Kodak, Co-Conference Chair of the 2011 Xplor International Conference & Vendor Forum in Tampa, FL April 5th-7th, has provided a handy breakdown of the educational tracks: STRATEGIZE: Communication Requirements in a Multi-Channel World Every organization that communicates with its constituents faces a challenging task in a world where customers select their […]