What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16
Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]
#UKvUSA: Do Print Buyers Care About Social Media
Welcome to #UKvUSA – my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the […]
#drupa2016: The Hype, The Hope, And The Social Media Revolution
To paraphrase Jan Brady… “All I hear is drupa is so big, drupa is so great… drupa, drupa, drupa.” Well Jan, and anyone else who isn’t sure whether or not to believe the hype, get out a tall glass and get ready to guzzle down some drupa Kool-Aid, I’m pouring. To get you up to […]
Are You Creating Meaningful Experiences For Your Followers On Social Media?
Is it possible that you are not connecting with your audience in a way that is meaningful to them? If you feel like your social strategy is becoming stale it could be time to look towards a greater source for inspiration as I had to do just recently for a client. This might seem off […]
#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
5 Ways to Leverage Your Personal Brand With Print
Developing a personal brand has always mattered, because reputations and referrals have always been a cornerstone of business success. The phrase personal brand get’s a lot bad press. People fail to understand that it is basically the “presentation deck” called “you”. The way you introduce yourself to people, from the clothes you wear, the way […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
Print Doesn’t Need Saving
Every year we hear about the premature death of print. Yet somehow each and every year we find that the print industry is alive and well. It’s true that print designers are struggling to find jobs. It’s true that some smaller print shops find themselves struggling and dropping prices to get local clients in the […]
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The statement is as true today as it was then. The human brain is as much a mystery to us as are the cosmos. In fact, The Society for Neuroscience wrote on their website that “The […]