Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an example of a restaurant that successfully led the way […]
What Can Glamping Teach Us About Customer Experience?
My husband’s parents are known for taking us on memorable family vacations. One year, all the adults and grandkids navigated down Oregon’s breathtaking McKenzie River in drift boats. We learned to fly fish like they do in the movie A River Runs Through It, with the long fishing poles whipping back and forth. We camped […]
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls or stops completely, however, that’s bad. From a marketing perspective, your […]
How to Send Cold Emails Without Being Clueless
Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very good prices. We do brochures, business […]
Print is Perfect for the Off-The-Grid Demographic
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the internet. In these places, the people have a much closer relationship to print, printed media and mail. These folks interact with print in the way we did 20 or 30 years ago. I’m […]
Three Things You MUST Do After a Trade Show
Whether you attend one trade show a year or ride the wave of many print-related events, there are three things you must do after a trade show to maximize the experience. I’m going to give you three tips for every section. One for beginners (aka the Knowledge Commoner), one for intermediate (aka Show Pro), […]
An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! Location marketing shows local customers you are interested in them! Yet so many printers do […]
7 Ways to Score Higher on the Customer Leaderboard
When your customers rank you on their supplier scorecard, do you know how you are rated and what data is being used? In my experience, many printers don’t know the answer — nor do they use any kind of customer feedback process to make improvements. Without a clear process, you can be in jeopardy of losing […]
What to Do When the Sales Prospect Goes Dark
Printing company salespeople ask me about a common situation these days: GHOSTING. “What should we do if the sales prospect stops talking to us after we deliver the quote?” Ah, the prospect who “goes dark.” Also known as “ghosting,” going dark is when someone ends a relationship by suddenly and inexplicably cutting off all communication. The […]
To Get Ahead in Print, Choose Wisely and Surround Yourself with Excellence
Motivational speaker Jim Rohn is quoted as saying we are the average of the five people we spend the most time with. Whether you are advancing your printing career or running your own business, you MUST aim high to get ahead. Start by surrounding yourself with excellent people. Choose knowledgeable and good hearted people with […]
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we’re prepared. The right tools make a difference when you are a recent graduate or starting on your professional career path in the printing industry In fact, you can open doors by being the one who is ready to go when opportunities arise. Preparation pays off! Here […]
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene methods. If your customer’s data doesn’t pass the sniff test, take the steps […]
