When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
Should You Join Every Social Media Network?
Each time a new social media site or platform comes out, my printer friends ask me if they should join. If you’re a compulsive joiner — or have “Fear of Missing Out” (FOMO) like I do — then join everything! If you’re not a compulsive joiner and have bigger business goals, here are 10 considerations […]
Print Helps Broadcast Emails Deliver Important News
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile something important shows up. A few months ago the district notified us that […]
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your city. You get out in the world, walk around, and […]
DRUPA Takeaways From a Stay-At-Home Attendee
I attended the largest global print trade show for 11 days by way of Twitter and the #drupa2016 hashtag. By attending virtually, almost everything I “saw” at the show was a result of a tweet, a photo or an article that was linked to a tweet. From a stay-at-home attendee’s perspective, here are the takeaways: Everything’s […]
Boost Email Open Rates with this One DAM Tweak
Digital asset management saved the day! I was doing the email strategy for a company that markets itself to prosperous high-tech printing companies. Because email open rates are affected by the size of the images in the newsletter, I streamlined their template. I optimized the graphics and layout so the newsletter loads quickly. It’s what […]
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company — especially a startup in the tech sector — you’ll have better luck if you set aside the myths and consider the facts. MYTH #1: The founder is the decision maker. FACT: When you look at the website for a startup (also known […]
Young Companies are Buying Print and It’s Blowing my Mind
I just finished a project with a company that’s so print-loving it blew my mind. I’ll call them Nater’s Skateboards to protect their confidentiality. First things first: Nater’s Skateboards is a crazy huge buyer of print. Here’s why it blows my mind that they love print: The company is young, less than two years old. […]
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
