An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! Location marketing shows local customers you are interested in them! Yet so many printers do […]
Printers! Is A Google Penalty Causing A Drop In Your Web-to-Print Profits?
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try something new. Back up. They’ve seen a drop in their online business. […]
The Big Picture of SEO: Why Owners MUST be on the Team
In an ideal world, your printing company would have a team of trained specialists working on your website at all times: Web designer, who designs what the visitor will see and how they experience it. Programmer, who understands the inner workings of the website and works with the designer to create a logical and attractive […]
Your Email Newsletter Sends a Strong Signal to Google
One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches. I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different search results than those not using a Google product or not signed in. Here’s how […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]
SEO for Printers: Strategy Has to Come First
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was disorganized, ugly and confusing. Everything seemed so backward from what he […]
