Lessons Learned from a Chic-fil-A Integrated Marketing Campaign
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web search surprised me that the campaign I was […]
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial printer can respond. When faced with unknowns, I look at what […]
99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source: MarTech Today) This growth is fueled by increased penetration, particularly in mid-sized […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
How Snapchat Could Help Your Print Sales And More
Lately, many business owners have asked me about Snapchat. Snapchat is a mobile app that is geared to people under age 35, but mostly to teens. It uses storytelling, visuals, sequential imagery, group conversations and other elements that are common to the platforms we know. What’s different about Snapchat is that the posts are temporary. […]
Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!
Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of paper and print. You have been sitting in the stands […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
International Print Day: A Successful Celebration of All Things Print
PRESS RELEASE: October 19th 2016 was International Print Day – a celebration of the variety and vivacity of print around the world that manifested itself in a surge of global sharing and engagement, with more than 30 million timeline impressions in 24 hours. From sole traders to multinationals, more than 6,500 tweets were sent by […]
[VIDEO] Social Climbing: Reaching The Top One Share At A Time
This panel focuses on social media as a collaborative channel for education, marketing, sales and communication with customers and prospects by sharing social success stories. #PrintChat-ers please join us in the booth and from home! Panelists: Avanti, Xerox, RSA, InfoTrends, INKISH.TV Download the panel brochure PDF!
What the NFL Can Teach us About Covering a Big Event on Social Media
If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]