Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]
Xplor Issues Call for Annual Award Nominations
For Immediate Release Xplor Issues Call for Annual Award Nominations Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards Lutz, FL – November 1, 2010 – Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented at their 2012 […]
Win a Free VIP Pass to PODi AppForum 2012!
PODi AppForum conference is three days of innovation and ideas for making more money with digital printing. Join PODi & hundreds of our peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. Come to the AppForum in Style! VIP Pass includes: Full 3-day conference valued at $1,295 Up to $500 Airline […]
What is a Print Futurist Anyway?
by Sandy Hubbard As an industry, we’ve been scratching our heads for decades, trying to figure our what the print shop of the future is. In many ways, we are already operating the print shop of the future, filled with prepress and press automation, remote order entry, JDF and XML instructions, and other technological processes. […]
SGIA Expo Opens Next Week
As a Media Sponosr – PrintMediaCentr has made arrangements for you to receive free SGIA Expo registration (general admission fee is $35) Register online at http://www.SGIA.org/VIPpass. Please make sure to enter Promotion Code 586861 into the registration form! Press release from the issuing company (posted on What They Think) The 2011 SGIA Expo (New Orleans, October 19-21) kicks […]
What Digital Asset Management can mean to a Printer
We all talk about the myriad of ways a printer might add value to the services he provides his Client in these troubled times; Cross-channel, Multi-channel, email marketing and the likes. One service is very much closer to home than you might think. Many printers save files for Clients in one form or another. How […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
The future of firefighting with Augmented Reality
This video is a bit long, so you can fast forward or pause and come back to it when you can, but dont skip at least seeing a part of it. This is truly incredible. It’s funny because Ive heard “its advertising, we arent saving lives” or some version of that a thousand times over […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]