20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Would You Like Some 3D Printing With Those Fries?
I just read the strangest post on The Register UK, so of course I am sharing it with you. The title is McDonalds ponders in-store 3D printing for Happy Meal toys and of course I clicked over because that is just about the best idea for using 3D print “commercially” I’ve heard. However, the article is based […]
Six Trends From Cross Media Show 2013
Since I don’t get to go to ALL the shows I wish I could attend, I am very fortunate that I can ask some great people to do a little recon for us. Such is the case with Matthew Parker and the Cross Media Show which just took place in London. He also reported for […]
SGIA EXPO 2013 Delivers The Goods
For a few days last week the Orange County Convention Center in Orlando was the happiest place on Earth – at least for the specialty graphics crowd. In fact, the show floor was like one giant printing theme park with sounds of machines and moving parts, bright lights and flashing screens, and crowds that made […]
1/1 Interview With Daniel Dejan – The Man, The Myth, The Design And Paper Legend!
Ok, so there really aren’t any myths to dispel when it comes to Daniel Dejan. Basically, everything you have read about him, seen about him, heard about him or heard about him from others is true, and yes… he is THAT amazing. There are a few people that make my print geek knees buckle, and […]
Print Industry Unites For International Print Day
Born out of the desire to share, connect and learn from our colleagues around the world, I had the honor to announce the initiative, International Print Day: A Global Celebration of All Things Print! at #printchat last week. International Print Day (IPD) will be held annually the second Wednesday of October, with the first official […]
#PRINT13 WEBINAR: Hot Technology Highlights
It’s simply impossible during PRINT 13—with 603 top suppliers, 49 MUST SEE ’EMS, plus over 140 new worldwide introductions—to see every exhibitor’s demonstration of their hot new innovations in equipment, technology, software and related products at the show. BULLSEYE THE “BEST OF THE BEST” TECHNOLOGIES!This fast-paced Executive Summary session will present the “best of the […]
Are All Salespeople #CATFISH?
For anyone not up on pop culture, CATFISH was a film about a guy named Nev (pronounced Neeve) who believed he found true love on Facebook only to later find out she wasn’t all she claimed to be. At the end of the movie, we hear a story about how commercial fisherman sometimes place catfish […]
10 Examples of ROI in Social Media
Now that Social Media has been around for a minute, people are getting the handle on what is marketing, what is community building, and why both matter in growing an audience. With more ROI data becoming available from those willing to share, it is still important to keep in mind there is no magic wand […]
PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at McCormick Place in Chicago on September 12, 2013 with a feeling of optimism for the future. “Two common themes seemed to be repeated by […]
Watch The #Printerverse LIVE From The Show Floor of #Print13
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse!! With the support of GASC and our friends at Canon USA, we will be broadcasting ALL of our sessions and events LIVE from the show floor of PRINT 13 Sept 8-12th! Check out the Livestream event page: LIVE FROM THE PRINTERVERSE AT #PRINT13 Follow us there and […]
