HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
Polytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels, this situation is actually quite interesting. At Graphics of The America’s last week I held a panel […]
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]
3-D Portraits Created Using Human DNA
There is some creep factor going on here, starting from “finding” gum, cigarette butts and “wads” of hair around NYC, especially the “wads” part. Is there a new neighborhood – Little Wadaly? Ok, I’ll try not to think about that for the moment. It’s cool that 3-D printing is finding it’s way into art, and […]
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the “media” industry which I have to assume applies to those who BUY space, and not members of the media. While there isnt very detailed information below such as did the DM have an envelope – and if […]
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]
Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon running through Rome following ancient lines in the street, looking for symbols of earth, air, fire and water to save the kidnapped Vatican Cardinals. In a way this use of QR codes is […]
McDUMB! McDonald’s Tries #QR Codes
It’s hard to believe that there haven’t been any McQR codes before now, but they are certainly going all out by putting them on every bag and soda cup! The codes will lead to nutritional information, but I see two pretty HUGE problems with that. The first, if I have a bag or a […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
