Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16
Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]
Canon Unleashes Print and Voyager at drupa 2016
I caught up with Eric Hawkinson, Senior Director of Marketing at Canon Solutions America, Production Print Solutions, and tossed him a few questions about drupa to share with you. Without a doubt, one of the most buzz-worthy subjects throughout the Messe was Voyager, a prototype inkjet press Canon had in their booth. I’m not fully versed in […]
#drupa2016: The Hype, The Hope, And The Social Media Revolution
To paraphrase Jan Brady… “All I hear is drupa is so big, drupa is so great… drupa, drupa, drupa.” Well Jan, and anyone else who isn’t sure whether or not to believe the hype, get out a tall glass and get ready to guzzle down some drupa Kool-Aid, I’m pouring. To get you up to […]
It’s drupa! Were you there?
Hi! I’m Chloe! I’m just back from that fun fair called drupa – where companies that sell to printers pitch their wares and print buyers and print equipment buyers of all types come to kick the tires, ask questions, and compare technologies. Since that is what the show is for, that’s what I did! I’ve […]
10 More Signs You Are a Print Junkie: #drupa2016 Edition
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help with some pre-show set-up, and will stay through June 10th reporting to you about the HP partners who have contributed to the amazing inkjet print we are producing on the show floor, and about everything […]
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of human civilization with his invention of the printing press. How print […]
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]
Print is a Lifestyle Choice, Part II
How Print Advanced Civilization and Expanded the Human Mind The famous Wendell Phillips wrote, “What gunpowder did for war the printing press has done for the mind.” From books, to articles, to theories, to how people view the world and life in general, civilization as it is today would be far different without the influence […]
