Top 5 Tips for InkJet Success
If you aren’t already working with an inkjet web press, this is a great time to get onboard the inkjet train. Productivity, print quality and a world of new product options await those who embrace the technology. However, as powerful as it is, there is some planning to do to become as successful as possible. […]
The CxF/3 File Format, X-Rite And The ISO
By Brian Rothschild / TechCreative / GraphicFXOnline Studio. Contributing blogger for PrintMediaCentr.com Good day PMC readers, X-Rite Incorporated, a global leader in color science and technology and its subsidiary Pantone LLC, announced that the ISO TC130 committee that sets global standards for the Graphic Arts has adopted the X-Rite Color Exchange Format version 3 (CxF3) […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Being A Good Customer… And How I Failed!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! Sorry I missed you last month… there was a big job in my life and time got away from me. And now that I look back, I still missed the mark of being a good customer to my printer. Let’s start with the basics. You’ll recognize the […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
OH WOW! It’s Trade Show Season!
Hi! I’m Chloe, and I’m a trade show addict. I know I’ve said it before, but it is a new year with a new slate of cool shows. I’m only bummed that I can’t get to all of them. Between Print China, Hunkeler InnovationDays, the cool shows and seminars from the big print hardware manufacturers […]
Print Media Centr Announces PRINT FIGHT CLUB – A New Global Hot-Topic Discussion Series For Passionate Print Lovers!
The Printerverse – Print Media Centr (PMC), a leading provider of topical information and resources to the global Print and Integrated Marketing community, has announced the launch of Print Fight Club (#PrintFightClub) – a new discussion series focused on presenting and debating hot-button industry topics. The series kicks off Tuesday, March 10, 2015 at 1PM […]
