Tree Guilt Justified?
If you read the New York Times online (who doesn’t?) you can’t have missed Starbuck’s Make A Difference campaign on April 15th. The coffee company bought the Times home page for the day, with a double-wide banner ad at the top of the page, featuring the Make A Difference “film” (or what used to be […]
The “Irreplaceability” of Direct Mail
With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]
Webinar 5/12 – Come Alive with CS5!
On April 12, Adobe announced the availability of Creative Suite 5. Join our free webinar, Come Alive with CS5!, to learn the latest productivity-enhancing features, including how artwork can now be quickly turned into high-quality interactive content. Attendees will also find out how to streamline critical processes like client reviews with CS Review. There are […]
Pitney Bowes Launches Innovative Product at National Postal Forum
…The Connect+ Series is quite the breakthrough product. It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities. It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology. You can see it in action here. Basically, you can program this […]
Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print
ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail […]
Print is not Dead, but Most of the Magazine Industry will be Digital in 2020
There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print […]
False dilemmas and forced choices making you a hypocrite?
The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don […]
Report shows U.S. book production flat in 2009
Bowker (New Providence, NJ), the global leader in bibliographic information, today released statistics on U.S. book publishing for 2009, compiled from its Books In Print database. Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional U.S. title output in 2009 was virtually unchanged. Output of new titles and editions dropped less than […]
Should You Fear the Lacey Act?
Towards the end of a keynote address delivered at the 4th Annual Print Buyers Conference, Gary Jones introduced the crowd to the little-known Lacey Act. An industry-acknowledged expert in sustainable printing, Gary is the director of the environmental, health and safety (EHS) affairs at the Printing Industries of America near Pittsburgh, PA. His primary responsibility […]
Augmented reality a boon for print
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns. Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads […]
Interactive print bridges traditional-digital divide
Trade show direct mail invitations too often can be ho-hum affairs, but not the one sent to physician attendees at last month’s American Academy of Orthopaedic Surgeons’ annual meeting in New Orleans. Attendees were invited to bring the innocuous-looking direct mail piece, titled “Mobile Bearings,” to the Stryker Diagnostics booth for a demonstration of the […]
PMC Twitter List
If you need to hook into the real-time stream as it relates to the latest in print, then look no further than our Twillist twitter feed. Here, are building a list of the best print related real-time feeds. Please subscribe to the list and recommend and print related tweeters are way.
