Understanding the New FSC Labels
The June PaperSpecs Webinar “Understanding the New FSC Labels” could have been called “Everything You Wanted to Know about the New FSC Labels But Were Afraid to Ask” except that attendees weren’t afraid to ask anything! Guest speaker Monika Patel, FSC Canada’s program officer served up answers to your biggest concerns about the new labeling […]
FESPA 2010 ATTRACTS DECISIVE GLOBAL AUDIENCE FOCUSED ON FUTURE SUCCESS
Record number of FESPA visitors now coming to make decisions on digital More than 21,000 individual visitors from 130 countries flocked to FESPA 2010 in Munich, Germany, last week (21-26June 2010), looking for innovative solutions and applications to help their wide-format businesses ride the wave to business success. More than half of all visitors extended […]
The Key to TransPromo Success – Having the Right Process
It is no secret that transactional documents provide a great marketing opportunity. A study by InfoTrends found that 95 percent of consumers open and read their bills and statements, and spend an average of over two minutes to review each statement. This dedicated time provides a great opportunity for marketers to capture the attention of […]
Direct Mail in BTB Lead Generation Mix
Direct mail once was the largest component business-to-business lead generation campaigns. Then came e-mail, podcasts and webinars. These days, however, e-mail-weary BTB marketers are rediscovering the power of direct mail, says Carolyn Goodman, president and creative director at Goodman Marketing Partners. Here, Goodman discusses how targeted marketing strategies have given a boost to direct mail, […]
NAQP Owners Conference to be Held in Conjunction with GRAPH EXPO 2010
The NAQP 2010 Owners Conference returns to Chicago this fall, enabling attendees to take advantage of two-and-a-half days of educational sessions on topics of specific concern to small commercial and quick printing businesses, immediately prior to the industry-wide programs and exhibits of GRAPH EXPO 2010. Themed “Transform Strategy into Action!,” the Sept. 30-Oct. 2 Owners […]
FESPA TV – Interview with Andreas Skantze, Big Image
Marcus Timson chats to Andreas Skantze on the printing marketplace, the theme of innovation, and FESPA2010. via: http://www.fespa.com/
FESPA TV – Interview with Andreas Skantze, Big Image
Marcus Timson chats to Andreas Skantze on the printing marketplace, the theme of innovation, and FESPA2010. via: http://www.fespa.com/
Paper vs. Computer Screen? Paper bags it!
Paper vs. computer screen – The Boston Globe. Do we read differently on the computer screen from how we read on the printed page? It’s an interesting question. Before hearing from the experts, let’s review what we think we know. Even the best computer screens are harder on the eyes than the paper page is. […]
Converge–A Blueprint for Your Future
Those attending Printing Industries of America’s Converge Conference in Memphis, TN, November 7-9, 2010, they’ll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry. Scheduled to speak at the event about the importance of innovations are two […]
Durst says new textiles printer will build soft signage market
Durst (B1/260) has used Fespa to launch its 3.2m-wide Rhotex 320 and claimed it has created a new market – industrial soft signage. The machine prints directly onto textiles at speeds of up to 70m2 per hour. It is available with six-colours and uses water-based dispersed dye inks. As well as graphics, applications will include […]
Global Design Organizations Partner to Launch Online Community for Sustainable Design
The design community is invited to co-create for the collective good with the debut of The Living Principles for Design website, the online home for the sustainability framework created in October 2009. The new portal is intended to give the creative community a place to share and showcase best practices, tools, stories and ideas for […]
Which Certification Scheme Will Win in the Boreal Agreement?
The ink is hardly dry on the Canadian Boreal Forest Agreement CBFA, and already proponents of the various certification factions are claiming victory for their favored schemes. All the hoopla whirls around a covenant in the CBFA that the parties industry and ENGOs will join together to develop ecosystem-based management guidelines for more than 72 million hectares […]
