Ball State University Students LOVE Letterpress!
Earlier this year the fabulous students from the Book Arts Collaborative, a Ball State University cottage industry dedicated to bookbinding and letterpress printing, approached me to help them share their LOVE of PRINT by posting and sharing some content here at PMC. It has taken me WAY too long to get these our to all of you – my apologies […]
The Magic of Order Entry and Onboarding in Your Workflow!
Continuing our adventure through the wilds of workflow, the next stop is that messy process of codifying the order and getting it on board so that it can move almost seamlessly through your production workflow. We look at this process as part of Job Entry and Management when we are working on our forecasts. It […]
You Can’t Go Wrong With A Printed Greeting Card
Don’t you just love-love-love printed greeting cards on cool paper? One of the things I love is about greeting cards is that someone else has created the design, thought up the message, chosen the paper, and printed it. Yes, blank cards and the cards you design and print yourself are wonderful, don’t get me wrong. […]
Personalized Product Marketing: What’s In A Name?
I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc. Even Henry VIII had his current wife’s […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
With Print Comes Power And Long Life
My interest in history and my use of popular artificial intelligences have me thinking about how we extend our human selves in terms of power and existence through our technology. Clive Thompson’s Smarter Than You Think (which I wrote about here) informs these thoughts, and I hear whispers of Carl Sagan’s famous words on the […]
International Print Day: A Successful Celebration of All Things Print
PRESS RELEASE: October 19th 2016 was International Print Day – a celebration of the variety and vivacity of print around the world that manifested itself in a surge of global sharing and engagement, with more than 30 million timeline impressions in 24 hours. From sole traders to multinationals, more than 6,500 tweets were sent by […]
The Word I Am Eliminating From My Sales Vocabulary
“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles and watch demos and ask as many questions as they will let me so I can figure out what’s cool! Sadly, show organizers don’t always look at industry calendars to see what else […]
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
How Big is the Print Industry? Big. Really Really BIG!
With digital media being such a large part of our lives it’s hard to remember how BIG the printing industry really is. The truth is that print is all around us all of the time. From the clothes we wear to the food we buy and even the art that we hang on our walls. Print […]