Canada Gives Their Passports A Cool UV Makeover
I did a little research and it seems these cool new Canadian Passports were issued in 2013. I am not sure why they are making the rounds now, but I saw them, so I am sharing! Not only are they cool, but they remind me of the backlight posters I used to have when I […]
#UKvUSA: Should Printers Talk About ROI?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics Of The Americas. I documented my monumental failure in a blog titled “Coffee Is for Closers” on Printing Impressions. In the sea of comments, some supporting my bravery for being so candid, some sharing […]
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of community participation, and the follow-up questions and emails are still coming in. Despite a few little technical issues in the first few minutes, valuable information was shared, and a solid case presented on why Inkjet is not just a […]
The Future Is Yours at the 2015 BIA Annual Conference
Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. […]
Welcome To The 2015 World Of Print!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe, and love to watch how people communicate in print. There are so many things you can do with print that it’s sometimes hard to realize that there are still new ideas being realized with technology that involves putting marks on paper. Much of my work involves digital […]
New “Print” Year’s Resolutions We Should All Consider
By Jonathan McGrew, EDP This is the time of year when we all make our resolutions, right? Go back to the gym. Eat healthier. Procrastinate less. But what about your print resolutions this year? At this juncture it would be easy to jump to the green initiatives. Print double-sided, print less or perhaps use FSC […]
1/1 Interview With Dave Leskusky, NAPCO Media President And Visionary Agent Of Change
When I saw the news that North American Publishing Company had changed its name to NAPCO Media early January, I have to admit I was skeptical. The whole PSP/MSP thing has really soured me on name changes that have proven to be no more than name changes in most cases, with little or no substance behind […]
On The First Day Of Christmas My True Love Gave To Me…
Hi! I’m Chloe, and I love the December Holidays. I live where there is snow and I love it. But it got me to reflecting as all of the holiday carols started that I have more than enough for the 12 Days of Christmas! I’ll spare you my singing and I can’t compete with Deborah’s […]
The 12 Days Of Sales-Mas!
My holiday gift to you all, a print salesperson’s version of the Christmas classic. I tried to make it more positive… We go through a lot with our customers, but where would we be without them? Over the twelve days of sales-mas my clients gave to me: A big juicy RFP Two midnight press checks Three missed appointments […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats
Everything’s Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing campaign, email as the door opener and print as the sales closer. Print becomes the conversion mechanism. It infuses the recipient with your sales magic. (I address the sales aspect of email marketing in my previous columns.) For best results, […]