Tarnished Logos: Can Brands Bounce Back From Scandal?

In the wake of the ongoing oil disaster in the Gulf, petrolium giant BP is taking flak from all sides, including attacks on their logo. As the irony in BP’s “beyond petroleum” tagline becomes painfully obvious, GreenPeace is calling for a re-brand of the bright green and yellow BP logo, which had implied a certain sense of forward, eco-friendly thinking.So can a company symbol become just too loaded with negative connotations to move forward? What if that same company has invested millions of dollars and several decades in branding? Here are three approaches that tarnished brands have taken in the past:

See full post at:  Tarnished Logos: Can Brands Bounce Back From Scandal? : Graphic Design Blog & Graphics News Blog.

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