E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started:
What is E-Mail Marketing?
Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail address. There are two major forms of e-mail marketing. The first involves sending individual e-mails to specific users. The second involves creating a list of many e-mails and then sending mass e-mails to all of the list’s members.
How Does E-Mail Marketing Work?
Some e-mail marketing campaigns will send individual e-mails to specific people. These campaigns will compose individual e-mail messages and send them to one person. More commonly, e-mail marketing campaigns will build a list. There are many ways to build a list. Some are formed by e-mail addresses given in person; others are formed when someone directly signs up for the list online. The company then constructs one marketing e-mail and sends it to everyone on the list at once.
Why Do People And Companies Use E-Mail Marketing?
Like all marketing, the major purposes of e-mail marketing are to increase customer base, increase customer loyalty, and build brand recognition. E-mail marketing allows companies to get new customers and also to make new sales to previous customers. E-mail marketing also increases brand awareness and recall.
Continues at: The Basics of E-mail Marketing | MyCorporateMedia- Social Media Marketing Firm.
Related articles
- E-Mail Marketing Strategies That Earn Money (preciseinternetmarketing.com)
- Why E-mail Marketing Still Works (smallbusinessmavericks.com)
- The Very best E-Mail Marketing Strategies (preciseinternetmarketing.com)
- E-Mail Marketing Challenges and Opportunities (palocreative.wordpress.com)
- Where are your position in e-mail markets? (mfact.wordpress.com)
- Let The Grocer Teach You E-mail Marketing (smallbusinessmavericks.com)
- Companies sticking to proven digital strategies (cash-bandit.com)
- Tips on constructing a list for database marketing [Kapil Kapur] (ecademy.com)
