Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to the production line and create a new class of offering for their customers.
Let’s start with the basics. If you are a web offset printer you may already have some technology in place that let’s you add addresses or other limited personalization in place. In most cases the best you can do is add variable data and images in monochrome, usually in black. It’s a great option for marketers because it provides a mechanism for personalizing and customizing, but it has some limitations. The biggest is that it is monochrome!
See full post at: Kodak: Grow Your Biz – The Perfect Color Fusion – Loyalty Applications.
