Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And she isn’t kidding about the village/support part btw, listen to the thank you’s!
My take-away, print by itself can be multichannel – and Pat will explain how…
