There’s More to Mailing Software Than Sorting Addresses

Intelligent Mail barcodes, Five-day delivery, Move Update compliance: it seems the issues associated with direct mail are evolving daily, and not every direct mailer is aware of the impact these changes will have on its day-to-day business.

How will direct mail businesses and organizations survive? A simple answer is by effectively integrating technology into the business. This can be a daunting task for many businesses and organizations. The easy solution is to rely on experts in the field to provide the latest updates and most cost-effective solutions. For example, SAP has built a business on providing its direct mailer customers with up to date information. Industry experts on the SAP team monitor the US Postal Service, engage in the Postmaster General’s Mailers Technical Advisory Committee and support such associations as IDEAlliance and the Association for Postal Commerce (PostCom).

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