Brazil is KILLING IT with amazingly creative print news this week! This gem was passed along by Mr. Tree of Dead Tree Edition (who writes one hell of a blog that you should check out – especially if you deal with the post office!) from ADWEEK.
This is so creative I don’t know where to begin. With the strategy being that the client, Tramontina, creates the best tools to help customers create the best barbecue, JWT Brazil produced a limited amount of “Barbecue Bibles” that are meant to be USED in the cooking process. Starting from square one, a page made of charcoal is ignited by another page provided to get the fire going, and another to fan it. Another page can be used to sharpen your knife, another to wrap food in foil. Turning the pages reveals an APRON, a cloth filled with seasoning, a cutting board, a serving tray… AND MORE!
According to ADWEEK, a “simplified” version is being created to be sold in stores in Brazil… Tramontina does have a US office so we can only HOPE they come our way as well! No matter how you like your steak, this rare example of putting your money where your mouth is was well done!
Watch the video then read my INTERVIEW WITH JWT BRAZIL about this project!
