Here we goooooooooooooo…. WOOHOOOO…. !!!
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Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and Tapit Asia-Pacific.
All three already have experience in running successful NFC-based campaigns that have helped connect brands to their audiences on a large scale.
“We’re very excited about the potential of NFC,” says Blue Bite’s VP Business Development Dan Trigub, referring the to short-range, high frequency technology that, these days, is often more associated with mobile wallets and mobile payments systems than it is with advertising. In the future, NFC could provide comparable reach to traditional mobile media, Trigub explains.
Continues at: Three Leading NFC Mobile Marketing Firms Form Global Alliance | TechCrunch.
