To QR or not to QR: What would you have done?

Sorry Community Color Mailer – but this is possibly the WORST use of QR Ive seen – scan the code to reveal a promo code – write down the promo code then SNAIL MAIL to redeem???

Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you have executed?

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2 Responses

  1. “Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you have executed?”

    The quarterback metaphor leads nicely into my first thought about the execution of this campaign. Tampa Bay Bucs coach John McKay was asked by a reporter after a pitiful performance, “What do you think of your offensive line’s execution?” To which he answered, “I’m in favor of it.”

  2. “Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you have executed?”

    The quarterback metaphor leads nicely into my first thought about the execution of this campaign. Tampa Bay Bucs coach John McKay was asked by a reporter after a pitiful performance, “What do you think of your offensive line’s execution?” To which he answered, “I’m in favor of it.”

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