CHICAGO—Oct. 2, 2010—What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? These are some of the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2010, the year’s largest graphic communications exhibition and conference in the Americas, Oct. 3-6, 2010, in Chicago’s McCormick Place.
In the new era of print, the best application of yesterday’s technologies is not enough to ensure profitable survival for the next few years. Profitable survival depends upon a complex mix of: the state of a still-recovering economy, changing customer requirements, the extent that electronic alternatives impinge on print, and the printer’s ability to co-mingle print with e-alternatives in a multi-media environment. In a shrinking market for overall print volume, there will be print provider winners and losers. To be a winner, printers must be willing to invest and use new era technology. Printers who ignore the ramifications of these conditions are likely to fail unless they can compete in the limited low cost price competitive commodity print market by using up-to-date offset and/or digital technology to achieve a competitive edge.
Continues at: Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers Survival : Page 1 of 2 : Printing Impressions.
