By ELIZABETH OLSON
TOYOTA MOTOR SALES U.S.A. is adopting interactive bar codes across all its marketing so mobile phone-carrying customers can quickly access sales promotions, vehicle quotes, videos, safety tips and similar information.
With the new ToyoTag, a logo inside a ring, Toyota says customers — potential and otherwise — can snap the image and receive product-related content and other company information using either a standard mobile phone or a smartphone. Those with iPhones or Android devices can download a SnapTag reader to receive Toyota’s content.
“The ToyoTag allows customers to engage with us wherever and whenever they want information,” said Michael K. Nelson, interactive communications marketing manager for Toyota. The new tag, he said, will provide one-to-one interactions with customers at all stages of interest in its products.
The company, which is creating its ToyoTag marketing in house, teamed up with SpyderLynk, a Denver a mobile marketing technology provider. In 2008, SpyderLynk introduced the SnapTag, which uses 2-D mobile bar code technology, and the company customizes the tag’s look and content for each client.
Coke, Bud Light and the Marines have all experimented with SnapTags. By chance, Mr. Nelson came across the tag last year as Toyota began exploring a comprehensive mobile marketing program.
Continues at: Toyota Tries Snap-and-Send Marketing – NYTimes.com.
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