According to a survey from Pitney Bowes Inc. (NYSE: PBI), the use of transpromo among business-to-business (B2B) firms is on the rise. Pitney Bowes surveyed more than 4,000 B2B companies in the United States, United Kingdom, France and Germany. In the US, 31 percent of B2B firms surveyed reported that they have put personalized messages on bills, statements and customer service communications. In Europe, the figure is a bit higher at 34 percent.
Transpromo customer communications is the practice of adding targeted promotional messages to bills, statements and other transactional documents. The report reveals that the rise of transpromo is not confined to large B2B companies — firms with fewer than 50 employees reported they are adopting transpromo communications at virtually the same rate as the largest companies.
“Direct mail continues to be one of the most powerful tools in the multichannel mix,” said Ramesh Ratan, president of Pitney Bowes Document Messaging Technologies. “An invoice, or any transactional document, is a highly relevant channel that connects with B2B customers. In the broad mix of customer communications management, transpromo plays a lead role in starting customer conversations.”
Continues at: Transpromo Growing in B2B Communications Says Pitney Bowes Survey | Pitney Bowes Newsroom.
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