Nine Bloom supermarkets in the Washington D.C. area have piloted a new in-store TV marketing program. 3GTV Networks provides product commercials, digital messaging and information, shopper tracking and measurement tools. The small screens are in customers line of sight, accessible directly from the shelf edge. Major brands such as PepsiCo, Kraft Foods and Nestle Purina have signed on for the pilot launch. Bob Wolinsky, Chairman and CEO of Automated Media Services (the company behind 3GTV), said:
We are poised for what may arguably be one of the industry’s most critical transformations as cloud-computing finally takes its place in the physical store. Now, with the development of 3GTV™, we are transforming the way marketers connect with shoppers, enabling them to extend their campaigns to the store and capitalize on the long-awaited retail communications revolution.
via TV Ads To Play From The Shelves Of The Supermarket [Video] – PSFK.
