The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers when it comes to stats like these, but it’s VERY interesting to note the upward trend in microtargeted advertising and digital OOH. Regarding microtargeted advertising specifically, the integration of data is a key opportunity for all Print Providers to open up new revenue channels, and provide a ton of added value in the multichannel pipeline to marketers.
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Targeted media, products and services that provide microtargeted advertising and marketing messages to consumer or business will be the fastest-growing sector in 2011 and for the next several years — rising 7.1% to $199.96 billion and a 7.9% compounded growth rate through 2015, landing at $272.50 billion.
This includes consumer Internet and mobile platforms, as well as branded entertainment: consumer events and product placements. Branded entertainment business will grow in the areas of video games and music videos.
Newspapers are expected to see continued drops — falling 2.7% to $35.03 billion through 2015. The broadcast and satellite radio segment will go in a positive direction — up 4.2% to $22.16 billion. Out-of-home media will outshine both newspapers and radio, growing 9.2% in 2015 to $12.08 billion — much of this coming from more digital screens and signage.
Full article at: MediaPost Publications U.S. Media Biz To Rise To $1.1 Trillion In 11 09/29/2011.
