The United Kingdom’s advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen’s latest Global AdView Pulse report. Globally, adspend has increased by 12.8% in the first six months of 2010 when compared to the same period in 2009, with a combined spend of $238 billion (£150 billion).
According to the report, ad spend increased in 35 of the 37 countries included, with double digit increases in 26 of those. The report stated: “Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad spend in the first half of this year.” The results indicate continued growth from the first quarter of 2010 when global ad spend rose to 12.5%.
Michele Strazzera, deputy managing director of Nielsen Global AdView, said: “The latest Q2 numbers reflect similar growth trends that emerged in Q1 this year. “According to rate-card figures, the global advertising industry continued to improve in Q2 with positive growth in all regions and across all media, led notably by the Asia Pacific market.”
The report also observed that in Q2 there has been a global return to significant spend in discretionary ad categories such as automative and durables, which recorded increases of 20.7% and 17.3% respectively year on year.
Continues at: UK adspend returns to double digit growth – Brand Republic News.
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