Xerox Case Study Presentation – Printerverse 2016
Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, they were able to achieve a 500% improvement in response rate over the traditional catalog. Presented by Shelley Sweeney, Xerox.
