This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the real world on a Friday afternoon…
This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion
