This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will take a further hit if Marketers and Data Collectors do their jobs effectively and are able to successfully distinguish digital customers and treat them as such moving forward.
Since there is a still a glass for Print regardless if you view it as half-full or half-empty, I am going to point out again that Printers who have the digital assets and manage them for clients can potentially stay in this process. And if you can take the print files and create digital ones too, well congrats to you as well and enjoy your free time while it lasts! PS… partnering with a company that provides DAM and/or the digital creation still counts as one stop shopping from the Client and Buyers perspective.
What Apple Didn’t Announce: What Does the New Catalogs Category Signal for the App Store?
San Francisco, CA (PRWEB) March 08, 2012
Tablet commerce enjoyed a boost this morning when Apple created a new Catalogs category in the App Store. Apple’s new category reflects the natural transformation of the catalog industry — $270 billion in the US alone — into tablet commerce. CoffeeTable, the top iPad catalog app with in-app shopping, celebrated the category’s debut.
“We are thrilled that Apple has made it even more convenient for shoppers to find and shop their favorite retailers,” says Ben Choi, CEO of CoffeeTable. “CoffeeTable debuted at the top of the charts because of Express Checkout, our unique technology that allows shoppers to make purchases in two taps instead of a dozen.”
Express Checkout allows shoppers to purchase directly in the CoffeeTable app, with one account and one shopping cart across dozens of retailers. All other catalog apps, in contrast, send shoppers to a web page to shop, for a fundamentally inferior experience.
This ease and security boosts shopper conversion: CoffeeTable’s Express Checkout technology drives twice the order volume for retailers versus traditional website-based checkout experiences.
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/03/08/prweb9263943.DTL#ixzz1oeArTCLM
