A fun video lampoons the pitfalls of traditional marketing and how Attraction-Based, Inbound Marketing can save the day from Honey Advertising!
What is Attraction-Based, Inbound Marketing?
Attraction-Based, Inbound Marketing takes everything you knew about traditional advertising and marketing and turns it on its head.
Instead of constantly bombarding your target market with costly ads, radio, direct-mail, banner and pop-up ads and the like, Attraction-Based, Inbound Marketing sets out to build lasting, trusted relationships between you and your potential clients and customers. By first attracting people to your website using remarkable, valuable content, you can then keep them engaged through ongoing conversations and interactions using myriad social media sites as well as ongoing email communications. As you become a trusted resource and the relationship grows, converting them to sales becomes easier and, ultimately, far more efficient than ever before.
Continues here: What is Attraction Marketing?.
