The end of the year is bringing the usual looks back on Madison Avenue at the high and low points of the last 12 months. Now, with social mediaincreasingly important as a marketing tool, those year-end lists are expanding to include assessments of the conversations consumers had in 2010 about ads they liked and disliked.
Zeta Interactive, which mines blogs, comments on Twitter, message boards and posts in social media, has compiled its list of the ads of the year with the most “buzz.” (The company calls the online media mining technology it uses Zeta Buzz, hence its penchant for that word to describe the digital chatter.)
The Zeta top 10 for 2010 was completely different from the list from last year, with one exception: Snickers. The Mars candy was the only brand to turn up on both lists.
Snickers was in first place in 2009, for its “Snacklish” campaign, and in seventh place this year, for its campaign featuring Betty White and Abe Vigoda that began with a commercial on Super Bowl XLIV.
Continues at: In Digital Chatter, a Buzz Over the Year’s Top Ads – NYTimes.com.
Related articles
- YouTube Tops 2010’s Most Buzzed-About Social Network List (mashable.com)
- The Year’s Most Talked About Brands (blogs.forbes.com)
