The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities.
A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube
and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?
You see, even if you have the major bases covered, the question of where to go next is a difficult one.
Increasingly, niche and regional communities are playing a part in
global marketing strategies. If you want to market in the US or UK, then Facebook is often your best bet, but if you’re considering South American markets for example, then OrKut is a major contender.
Meanwhile, many companies are increasingly committed to creating their own self-contained communities, and the implementation of location and other branch services are rapidly expanding.
With all this choice, there can be a tendency to go for the broadest coverage possible, but without some serious research then choosing the wrong channel (or spreading yourself too thinly) can have a hugely detrimental effect on your brand.
See full article at: Which social networks are right for your business? | Econsultancy.
