Why One-to-One Cross Media is going to change our future?

If you are a Service Provider and your purpose is to become a Marketing Service Provider, One-to-One Cross Media campaigns must be part of your future services.

Why?
First let us talk about our daily mass media options and see where the gaps are:
1. Commercial TV – are not yet personalized or interactive one-on-one advertisements. There are companies like Digital AD that are working very hard to change it, but they are focusing on the entire family.
2. Print – become personalized by Direct Mail campaigns (VDP), but they cannot offer us a way to engage with our customers.
3. Web Pages – fast growing interactive channel that can influence the customer choice, complete an on-line sale, expand brand recognition and receive feedbacks. In 2010, normal internet ads from well defined campaigns still cannot offer personalized messages!

Yes, today website campaigns (not including the online services companies) offer creativity with many fascinating technologies but they are not “speaking” to me and understanding my needs.
An intelligent One-to-One Cross Media campaign that integrates with the client data can overcome the personal and interactive gap, improve the respond rate and even monitor real-time engagements.