Why Should Businesses Blog?

Here are a few reasons why SO many businesses are blogging—especially in a down market:

While most companies have a website, some have a hard time building traffic and reaching people interested in their field of business. A blog can help you raise company awareness, build customer trust and drive traffic to your site.

Generate more interest

Existing customers might be logging on to your existing site from time-to-time to check out what’s new. But a blog, which is updated two to three times weekly, not only keeps you better connected to your existing customers, it generates interest from potential customers. Besides, search engines love blogs, and the more you post the better your position.

It Touts You as an Expert and Builds Trust

If you own a company you must know a lot about your field of business. Share your information and knowledge with others and you will gain their trust—and ultimately their loyalty.

Get Your Staff Involved

Hopefully your employees know a good bit about your business as well. Let them blog. You can even set incentives to get them going, like a free lunch once a month for the one who contributes the most interesting popular posts.

Share Research

Hold a once-a-week meeting where you and your staff can share their tips and research. It’s a great way to keep the blog juices flowing.

Press the Issue

Start some hype and get the press interested. Every day blogs are being quoted in newspapers and magazines. Get in there and create a stir.

Testing Area

Blog about new product ideas and let your audience weigh-in. It’s a great way to create buzz and get free research.

via Why Should Businesses Blog? « She-conomy.