ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail campaigns — before anything is printed.
ProfitQuick(R) Direct Marketing ROI Planner, one of the latest additions to Xerox's ProfitAccelerator(R) portfolio, predicts the effectiveness of a direct-mail campaign and provides an ROI assessment. Information such as the number of mail pieces, cost per piece, and revenue per item or service sold is put into an online calculator. In turn, print providers and marketers receive financial data that can drive new business or convert an existing customer's static campaign into a more targeted, personalized approach.
Read the full article at: Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print – MarketWatch.
