New features give users more ways to meet client demands; open additional revenue opportunities
ROCHESTER, N.Y., May 13, 2010 (BUSINESS WIRE) — Hailed as the “ideal press” for producing high-end collateral, direct marketing and photo specialty products, Xerox Corporation (XRX 10.19, -0.11, -1.07%) has added new product enhancements and a customization program to its Xerox iGen4(TM) press. The features extend the range of print jobs that generate new business opportunities and profits for print providers.
Dependable image quality key to Xerox iGen4 users; drives business
Print service providers from Maine to Russia rely on Xerox’s iGen4 press to expand their digital businesses with direct mail pieces, photo books and specialized calendars.
DMM, Inc., a direct marketing solutions provider based in Scarborough, Maine, produced a fundraising campaign for the Biodiversity Institute on its iGen4 press. “Adopt-a-Loon” postcards were designed to raise awareness and drive funding for the institute’s environmental efforts — sharp detail and accurate color reproduction were musts to preserve the quality of the wildlife photography.
via Xerox’s iGen4 Press Drives Prints, Profits, and New Business Opportunities around the Globe |.
