Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse – November, 2018 – Print Media Centr (PMC) recently expanded the Project Peacock program by taking it beyond the conference room walls of ad agencies and in-house marketing departments and bringing it to screens, everywhere. Project Peacock, a traveling show-and tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I volunteer in the high school college and career center. When it’s slow, I file college brochures and viewbooks. New brochures flow into the center daily, and the annual view books […]
GCSF Scholarship Winner Natalie Alcide on Print, Design and Industry Mentors
“This is the best industry in the world.” Those were the words of Natalie Alcide, a young graphic communications student and valedictorian of her class at the New York City College of Technology (City Tech). If you’re an elder in your professional tribe, you’re doing your duty when your heirs speak in this way. I […]
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They CRAVE color. So if I’m right (and I think I am), we’re going to see printed items with vivid color. Print design trends often follow consumer preferences in retail, home furnishings, and fashion. Based on that, […]
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t, here you go… See the happy people? Think of them next time you are creating a printed piece, or about to estimate one for customers. They like shiny, tactile things that […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
Create Your #meandmydesignjet Moment Before July 31!
Greetings Citizens of the Printerverse… Ready to have a little fun? Help HP celebrate 25 years of DesignJet by downloading one or both of the images below to create your own #meandmydesignjet moment. Send it out through Twitter, make sure you include the #meandmydesignjet hashtag and on July 31st I will search the stream and pick out the tweet with […]
No, No, No, No! Black Typewriter Font – Just No!
Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece that is done in a typewriter font laser printed onto a preprinted shell. And then I opened a credit card statement for a new card I opened and […]
Young Companies are Buying Print and It’s Blowing my Mind
I just finished a project with a company that’s so print-loving it blew my mind. I’ll call them Nater’s Skateboards to protect their confidentiality. First things first: Nater’s Skateboards is a crazy huge buyer of print. Here’s why it blows my mind that they love print: The company is young, less than two years old. […]
Print Doesn’t Need Saving
Every year we hear about the premature death of print. Yet somehow each and every year we find that the print industry is alive and well. It’s true that print designers are struggling to find jobs. It’s true that some smaller print shops find themselves struggling and dropping prices to get local clients in the […]
