Drinkable Book Provides Filtration Through Its Pages
Although this book is great example of re-thinking print, I don’t want the true subject matter to get lost and please be warned the video shows some pretty horrific potability situations. To learn about WaterisLife and help with their mission visit here. With that being said, it is a magical thing when a book can save lives. […]
This Barbecue Book Literally Helps You Cook (and clean and sharpen your knife and more)
Brazil is KILLING IT with amazingly creative print news this week! This gem was passed along by Mr. Tree of Dead Tree Edition (who writes one hell of a blog that you should check out – especially if you deal with the post office!) from ADWEEK. This is so creative I don’t know where to begin. With the strategy being that […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
Special Effects And Finishing Techniques Webinar Replay Now Live!
Daniel Dejan takes us through The Standard #5 from Sappi – an educational reference piece that combines the technical with the creative, and shows how printing can be dimensional, tactile and sometimes interactive. The techniques shown here may look like magic, but many are easy for designers to prepare and can be done inline on a […]
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I’m sure many of you are fed up with Facebook’s constant changes—I know I am. You’ve spent your time and energy building your FB community, only to see your organic reach decline no matter what you do. According to AdAge, roughly 6% of your fans even saw your posts […]
SCODIX Takes Print To Sensational At #Dscoop9 [video]
If you were following my tweets from Dscoop 9, or near me when anyone mentioned “the name” at the conference, you might have noticed I was a bit obsessed with Scodix. Now my obsession is not new, but it has admittedly approached stalker levels, and let me tell you why… METALLICS. When I walked into […]
IKEA Billboard Triples Its Ad Space With RGB Magic [video]
In the past I have posted about billboards using light to transform, such as: Newcastle Shadow Art Billboard, QR Code Created By Shadows Boosts Sales 25% During Lunchtime, Nivea Demos Sun Protection in Brazil with a Million Beads and a Billboard, but this concept from IKEA is in a class by itself. Not only does it […]
Papermaking Workshop At The Valley Print Studio
We love us some paper here at PMC. As much as I adore premium papers, they can be pricey for a struggling artist or designer. Plus, most artistic types love the hands-on DIY approach. For these reasons I got off the coach on a Sunday to attend a papermaking workshop at the Valley Print Studio. […]
10 Zen Tips for Mastering User Interfaces
How to Quickly Adjust to Navigation Changes in a Cloud-based Program by Sandy Hubbard, Print Futurist Does this sound familiar? You log into your social media platform, web-to-print portal, contact management system, or any subscription-based cloud service, and — ack! — nothing looks the same. Where there used to be words, there are icons. Everything is smaller and […]
Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
