Happy Women’s Print HERstory Month to one and all! Of course, this print-centered initiative occurs alongside Women’s...
Equality, Technology, and HERstory
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Data
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists...
Remote Control: Cybersecurity and Working From Home
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children,...
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through...
Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram,...
A Hybrid World: Print and Extended Reality
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the...
The Future of Work, the Future of Print
How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it...
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
4 Ways Emerging Tech Can Help You Manage Supply Chain Risk
I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues...
Print With a WOW at Dscoop with Design Strategist Vicki Strull
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode,...
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If...
Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them...
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry...
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer's stinky old data and mail lists for email or print-to-mail campaigns... PLEASE DON'T!...
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum -- seize the print and get ahead of the...
How to Build a Winning Sales Process Around Customer Data
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what...
Ask These 3 Questions to Drastically Improve Future Print Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask...
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the...
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won't make a bit of difference if you...
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing...
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with...
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to...
[VIDEO] Breach Is The New Black: Data, Privacy and The Cloud
This Graph Expo panel focuses on helping printers understand how to protect their customers and their data by sharing...
Three Must-See Panels From The Printerverse at Graph Expo 15
Greetings Citizens of The Printerverse! Graph Expo 2015 is in the books, and what a show it was. From our first panel...
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here's how...
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I...
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the...
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