by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Karis Copp | AI, Automation, Data, IoT, Operations, Software, Software and Systems, The Cloud, Workflow
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present,...
by Karis Copp | Augmented Reality, Automation, Data, Future of Print, IoT, Operations, Packaging, Uncategorized
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer....
by Karis Copp | Data, Marketing, Operations, Tips, Trends, Uncategorized
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on,...
by Karis Copp | Augmented Reality, Creative, Data, Design, Interactive, Software, Tools
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the...
by Karis Copp | Automation, Data, Design, Employment, IoT, Operations, Print Media Centr, Trends, Workflow
How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it down? So vast is its context and so far-reaching is its impact, exploring the future of work in relation to the print industry has its challenges....
by Karis Copp | 3D Printing, Automation, Data, Design, Environment, Future of Print, IoT, Packaging, Print Services, Printers, Software, Software and Systems, The Cloud, Trends, Workflow
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded....
by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Karis Copp | 3D Printing, AI, Data, Education, Events, IoT, The Cloud, Trends
I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues to be at the forefront of my mind both personally and professionally, whether I like it or not! From a business perspective, there’s no doubt that...
by Karis Copp | #PMCpodcasts, Creative, Data, Design, Digital Print, Events, Girls Who Print, Marketing, Millennials, Near Field Communication (NFC), Packaging, Paper, Podcast, Print Media Centr, Software, Tools, Trade Shows
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event in Orlando. She shares...
by Tod Cordill | Data, Direct Mail, Marketing, Marketing Automation
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing Automation
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time and pay attention — and then reward them lavishly. I’d...
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