by Karis Copp | 3D Printing, Automation, Data, Design, Environment, Future of Print, IoT, Packaging, Print Services, Printers, Software, Software and Systems, The Cloud, Trends, Workflow
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded....
by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Newsletter, Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Karis Copp | 3D Printing, AI, Data, Education, Events, IoT, The Cloud, Trends
I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues to be at the forefront of my mind both personally and professionally, whether I like it or not! From a business perspective, there’s no doubt that...
by Tod Cordill | Data, Direct Mail, Marketing, Marketing Automation
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing Automation
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time and pay attention — and then reward them lavishly. I’d...
by Tod Cordill | Automation, Data, Digital Media, Marketing, Marketing Automation, Newsletter, Operations, Print Sales, Print Services, Printers
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
by Deborah Corn | Creative, Data, Design, Featured, Marketing, Millennials, Newsletter, Operations, Packaging, Paper, Print Buying, Print Media, Print Sales, Sales, Trade Shows
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still...
by Deborah Corn | #ProjectPeacock, Augmented Reality, Buyers, Data, Design, Digital Media, Digital Print, Education, Featured, Inkjet, Marketing, Newsletter, Paper, Print Buying, Print Media, Project Peacock, Tips
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing, Newsletter, Print & Digital, Print Media, Printers, Tips
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on customer campaigns. If data doesn’t pass the smell...
by Sandy Hubbard | #Print17, Data, Events, GRAPH EXPO, Newsletter, Print & Digital, Print Media, Printerverse, Trends
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic...
by Sandy Hubbard | #PrintSales, Data, Print Media, Sales
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what sends us our best customers and which factors influenced the sale. Once we know that, we can build a sales process so we can successfully close a...
by Sandy Hubbard | #PrintSales, #seo4printers, Data, Marketing, Newsletter, Print Media, Print Sales, Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask “How, what and why” in your sales conversations. HOW: Let’s start with the first one, the door opener. If we’re feeling shy about this process,...
