by Deborah Corn | Buyers, Creative, Customer Communication, Design, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
Everyone seems to be talking about supply chain issues and the paper shortage right now. Though the shortage is centered in Europe, this is having a worldwide impact. As a packaging professional keeping up with supply chain issues over the last two years, this round...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
It is estimated that the global digital print market for packaging will reach $28 billion by 2024. This segment has grown by leaps and bounds over the last ten years. Packaged beverages have been a significant driver of growth. Beverage manufacturers made digital...
by Deborah Corn | Design, Digital Marketing, Finance, Marketing, Print Sales, Print Services
This is not a political post. It’s a financial one for design, print, and marketing pros. At the end of 2020, the United States Construction Industry was valued at $1.36 Trillion Dollars. Even with the pandemic, private residential and non-residential construction had...
by PMC Blog | Creative, Design, Education, Featured, Marketing, Training
MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic world, and to help busy creative and brand professionals stay up-to-date on training and advance their careers. “There’s a learning gap in our...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
Digital printing is all the rage, we hear about it often in the packaging industry. How did we get here? Currently, there are over 25,000 companies in the United States alone that specialize in commercial printing, and just under 10,000 of those companies have digital...
by Camille Corr Chism | Design, Packaging
As the holiday season approaches and the weather cools off, people gravitate toward warm comfort foods like soup. What does comfort food like soup have to do with packaging? Believe it or not, the history of soup and its commercialization goes hand in hand with...
by Camille Corr Chism | Design, Marketing, Packaging, Print Production, Print Services
Startups juggle many things when launching products. It is a combination of taking care of business and a labor of love to make sure every detail is just right. While there is a great deal of excitement around tweaking the product, finding customers, marketing, and...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
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