Interactive print bridges traditional-digital divide
Trade show direct mail invitations too often can be ho-hum affairs, but not the one sent to physician attendees at last month’s American Academy of Orthopaedic Surgeons’ annual meeting in New Orleans. Attendees were invited to bring the innocuous-looking direct mail piece, titled “Mobile Bearings,” to the Stryker Diagnostics booth for a demonstration of the […]
iPad stirs up change
By BoSacks I have spent hours looking for the perfect article that matches or at least parallels my first impression of the iPad. Many are laughing at the name; I say get over it. It really does not matter that people can and have made fun of it. I promise you that the humor of the name […]
The Future Of Magazines?
The Future Of Magazines? | Steffan Antonas. I came across this video demo of a digital magazine prototype on Popular Science and was ultra impressed. Hat tip to the developers in Bonnier’s R&D group and BERG Design for their work on this. This year we’ve seen escalating hype around ebook readers like Amazon’s Kindle, as well as […]
Digital vs. Offset – Combining the Best of Both Worlds
Digital vs. Offset – Combining the Best of Both Worlds As digital printing has evolved, a new relationship with offset printing is emerging as well. Individually, each offers different benefits – together they are even more powerful. Offset preprinting brings the benefit of customization to large print runs, like one to one marketing materials or […]
