How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Understanding The Magic Inside Your Digital Front End
If you own a digital print device, somewhere in your life is a Digital Front End. The Digital Front End (DFE) is the workflow touchpoint that accepts a print file, commonly a PDF or PostScript file in today’s print environment, and turns that file into a format that the print engine (toner or inkjet) can […]
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]
Personalized Product Marketing: What’s In A Name?
I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc. Even Henry VIII had his current wife’s […]
Rotolito Lombarda and HP PageWide Press Share Some Inkjet LOVE at Hunkeler Innovation Days
One of the biggest reasons I became a member of the HP Page Wide Press fan club is their customers. These daring, creative, and forward thinking printers took a leap into the land of inkjet possibilities long before the technology was in fashion. They pushed the boundaries of the expected and literally created applications with HP PageWide Presses that in […]
Personalisation – Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]
Postcards From The Printerverse: 5 Events in 5 Minutes or Less
Greetings Citizens of The Printerverse! It’s been quite busy over here at HQ. I’ve been on 5 diplomatic missions over the last 2 months, traveling and participating at events to gather information and make valuable connections for us. Your support gets me in those doors, so if you didn’t have time to follow along while […]
[VIDEO] Canon Solutions America Customer Panel
Case Study Café with Canon Hear directly from customers how Canon is helping printers realize new opportunities with their digital printing and software solutions and services. This panel is very informative and gives insight into the beneficial partnership that is possible between a manufacturer and their customers.
[VIDEO] HP and Webcom Present: OneBook Case Study
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books, journals, magazines and catalogs in any run length — even […]
[VIDEO] Team Inkjet: Membership Has Its Privileges
A candid discussion with HP, Canon, Xerox, and Ricoh about their inkjet offerings, what you need to know before you take the inkjet leap, customer inkjet successes, and why investment in inkjet technology is an investment in the future of print. Download the panel brochure PDF!
[VIDEO] Xerox Case Study – Relevancy Delivers Results: a Real World Story
Xerox Case Study Presentation – Printerverse 2016 Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, […]
Canon Unleashes Print and Voyager at drupa 2016
I caught up with Eric Hawkinson, Senior Director of Marketing at Canon Solutions America, Production Print Solutions, and tossed him a few questions about drupa to share with you. Without a doubt, one of the most buzz-worthy subjects throughout the Messe was Voyager, a prototype inkjet press Canon had in their booth. I’m not fully versed in […]
